7. References — Space as score: Corporate Unconscious and the video walk format

SPACE AS A SCORE:
CORPORATE UNCONSCIOUS AND THE VIDEOWALK FORMAT

3. Theoretical framework 3.1 Videowalk: Exploring the Format
3.1.1. Walking as a type of art.3.1.2 Audiowalks
3.1.3 The emergence of Videowalk
3.1.4 Choosing the format3.2 Site-Specific Art and Spatial Narratives
3.3 Engaging Audiences in a Constructed Reality
3.3.1 Illusion and Engagement: The Rubber Hand Effect in Theater
3.3.2 We should invent reality before filming it
3.3.3 Simul Entertainment GmbH3.4 Meta-Score

4. Creative process 4.1 Concept Development
4.1.1 Synchronicity and simultaneity.
4.1.2 Corporate Language as a Narrative Tool4.2 Space research
4.3 Development of visual, auditory and performative identity
4.3.1 Corporate Identity
4.3.2 Art Direction and Stage Design
4.3.3 Performativity
4.3.4 Costumes
4.3.5 Music composition
4.3.6 Cinematography4.4 Dramaturgy and Script Development
4.4.1 Narrative Layers
4.4.2 Storytelling
4.4.3 Dramaturgical arc
4.4.4 Space Score and Timing4.5 Videowalk Production phases
4.5.1 Creation of Fake Historical Footage
4.5.2 Videowalk Filming
4.5.3 3D Modeling and Scanning of the Space
4.5.4 VFX Development and 3D Animated Scenes
4.5.5 Documentary Development4.6 Performance and Participation4.6.1 Installations & self-reflective moments
4.6.2 Leveled performances
4.6.3 Fake participants and recursive participation
4.6.4 Easter eggs4.7 Multimedia Techniques
4.7.1 LiDAR Scanning and As-build modeling
4.7.2 On-site shading and texturing
4.7.3 Character and animations
4.7.4 Camera tracking and VFX compositing
4.7.5 Virtual production and "inverse virtual production"
4.7.6 Video Game development
4.7.7 Spatial audio
4.7.8 AI text models
4.7.9 iOS playback app

5. Conclusion

6. Acknowledgments

7. References

Art 21. (2007, October 28). Pierre Huyghe in "Romance." Art in the Twenty-First Century. https://art21.org/watch/art-in-the-twenty-first-century/s4/pierre-huyghe-in-romance-segment/

BBC Two. (2010, October 15). The Rubber Hand Illusion - Horizon: Is Seeing Believing? [Video]. YouTube. https://www.youtube.com/watch?v=sxwn1w7MJvk

Bellaiche, P., Leah Jones, R., & Devaux, J. (2021, May 8). Francis Alÿs The Greenline [Video]. YouTube. https://www.youtube.com/watch?v=KS5QJ8aG7zA

Blast Theory. (2009, June 15). Rider Spoke by Blast Theory [Video]. YouTube. https://www.youtube.com/watch?v=jyI78ZFo--Y

Cardiff, J., & Miller, G. B. (2012, July 23). Alter Bahnhof Video Walk [Video]. YouTube. https://www.youtube.com/watch?v=sOkQE7m31Pw

Cardiff, J. (2005). The Walk Book. New York: Distributed by Buchhandlung Walther Koenig or D.A.P./Distributed Art Publishers

JTblcksheep. (2017, June 2). 1990's Microsoft Commercial - "The Switch is On" [Video]. YouTube. https://www.youtube.com/watch?v=F-DBnvQ1ah8&t=54s

Meier, R., & Gwerder, A. (2019, December 16). Synchronicity [Video]. YouTube. https://www.youtube.com/watch?v=hqlsQGaYD-s

Muhr, D. (2021, October 7). Mind Palace (short documentation) [Video]. YouTube. https://www.youtube.com/watch?v=s9hiZPdQquE

Muhr, D., & Plenio, R. (2024, March 30). Simul Corporate Commercial [Video]. YouTube. https://www.youtube.com/watch?v=jt8R1SKovoE

Muhr, D., & Plenio, R. (2024, March 30). The Full Score (video) [Video]. YouTube. https://www.youtube.com/watch?v=yZs_Rlmq7wo

Muhr, D. (2024, March 31). Camera Tracking Test - Corporate Unconscious [Video]. YouTube. https://www.youtube.com/watch?v=CgQxmtSVvlc

Muhr, D. (2024, March 31). Corporate Unconscious: The Game (full gameplay) [Video]. YouTube. https://www.youtube.com/watch?v=D7wpLfjV83A

Muhr, D., & Plenio, R. (2024, March 30). Corporate Unconscious (Videowalk only) [Video]. YouTube. https://www.youtube.com/watch?v=Ekn2-hK-634

NATV. (2012, December 29). Crash Test Dummy Commercial [Video]. YouTube. https://www.youtube.com/watch?v=uYQR5ktq7W0

Nowak, T. (2013, January 28). The Centrifuge Brain Project | A Short Film by Till Nowak [Video]. YouTube. https://www.youtube.com/watch?v=RVeHxUVkW4w&t=204s

Rebstock, M., & Roesner, D. (2012). Composed Theatre: Aesthetics, Practices, Processes. Chicago: Intellect Ltd.

Soublette, G. (2017). La poética del acontecer [The Poetics of Happening]. Santiago: Editorial Universitaria de Chile.

Tsangaris, M. (2023). Wir hier versuchen, ihnen das Warten zu verschönern, bis sie das Buch zu Ende gelesen haben. Germany: Radius.

TV. (2019, September 3). One hour of 90s classic old library music - instrumental background music made for TV [Video]. YouTube. https://www.youtube.com/watch?v=4fzBTxtDM-U&t=1369s

Tribble, J. (2019, July 12). Filming The Office [Video]. YouTube. https://www.youtube.com/watch?v=gKLOX63hIog

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