5. Conclusion

Corporate Unconscious embodies an exploration of space not merely as a setting but as a dynamic and interactive score that orchestrates the participant's journey, blending a videowalk with, installations and live performance into a cohesive narrative fabric. This project tried to expand the narrative capabilities of space, pushing beyond traditional storytelling to produce immersive narrative engagement.

Throughout this journey, several strategies notably contributed to the project's success. Structuring the production process into distinct stages, mirroring the film industry's pre-production logic, proved instrumental in facilitating seamless collaboration across departments. The creation of a mystique around the project, raising a sense of belonging among participants, was crucial in engaging the audience deeply within the narrative world. The comprehensive construction of the Simul universe, served as a creative vessel, enhancing the narrative's depth and authenticity. Working directly from and within the space itself to build the narrative elements ensured that the storytelling was inherently grounded in the physicality and essence of the location.

However, the exploration also encountered its challenges. Some participants found it difficult to follow the video, despite its slow pacing, impacting the intended synchronization of encounters within the walk. This highlights the delicate balance required in determining the extent of the audience's role and the level of control maintained over the experience. Additionally, feedback from the graduation exam revealed that not all participants felt the level of engagement people would normally experiment at concerts or stage pieces. This underscores one of the format's inherent challenges: the necessity of allowing audiences time to acclimate to and embrace these new experiential formats and their active role within them. Addressing this challenge demands further exploration and thoughtful consideration in future projects.