SPACE AS A SCORE:
CORPORATE UNCONSCIOUS AND THE VIDEOWALK FORMAT


1. Introduction
1.1 Background and Context
1.2 Research Question
1.3 Objectives and Scope
1.4 Structure of the Thesis


2. Corporate Unconscious 2.1 Credits
2.2 Description
2.3 Video Documentation
2.4 Synopsis
2.5 Full Text

3. Theoretical framework 3.1 Videowalk: Exploring the Format
3.1.1. Walking as a type of art.3.1.2 Audiowalks
3.1.3 The emergence of Videowalk
3.1.4 Choosing the format
3.2 Site-Specific Art and Spatial Narratives
3.3 Engaging Audiences in a Constructed Reality
3.3.1 Illusion and Engagement: The Rubber Hand Effect in Theater
3.3.2 We should invent reality before filming it
3.3.3 Simul Entertainment GmbH3.4 Meta-Score

4. Creative process 4.1 Concept Development
4.1.1 Synchronicity and simultaneity.
4.1.2 Corporate Language as a Narrative Tool
4.2 Space research
4.3 Development of visual, auditory and performative identity
4.3.1 Corporate Identity
4.3.2 Art Direction and Stage Design
4.3.3 Performativity
4.3.4 Costumes
4.3.5 Music composition
4.3.6 Cinematography
4.4 Dramaturgy and Script Development
4.4.1 Narrative Layers
4.4.2 Storytelling
4.4.3 Dramaturgical arc
4.4.4 Space Score and Timing
4.5 Videowalk Production phases
4.5.1 Creation of Fake Historical Footage
4.5.2 Videowalk Filming
4.5.3 3D Modeling and Scanning of the Space
4.5.4 VFX Development and 3D Animated Scenes
4.5.5 Documentary Development
4.6 Performance and Participation4.6.1 Installations & self-reflective moments
4.6.2 Leveled performances
4.6.3 Fake participants and recursive participation
4.6.4 Easter eggs
4.7 Multimedia Techniques
4.7.1 LiDAR Scanning and As-build modeling
4.7.2 On-site shading and texturing
4.7.3 Character and animations
4.7.4 Camera tracking and VFX compositing
4.7.5 Virtual production and "inverse virtual production"
4.7.6 Video Game development
4.7.7 Spatial audio
4.7.8 AI text models
4.7.9 iOS playback app


5. Conclusion
6. Acknowledgments
7. References

4.4.3 Dramaturgical Arc

The dramaturgical arc of Corporate Unconscious unfolds in a structured progression, beginning with a presentation that closely mimics a conventional documentary format and gradually evolving into an immersive and self-reflective experience. This transformation in narrative style and structure is designed to engage participants in a journey that explores the thematic elements of synchronicity and collective unconscious and questions their perceptions of reality, narrative, and their own role within the story.

Initially, the piece establishes a strong documentary foundation, employing a narrative style that participants might associate with familiar, reliable sources like BBC documentaries. This approach sets a tone of credibility and intrigue, inviting participants into the mysterious world of Simul Entertainment GmbH with historical context and a straightforward recounting of the company's foray into the study of synchronicity. The use of found footage and documentary-like narration creates a sense of authenticity, anchoring the story in a semblance of reality that participants can easily engage with.

As the narrative progresses, however, the straightforward documentary style begins to change, giving way to moments of strangeness and unexpected encounters. The transition is subtle at first, with small deviations from the norm that may go unnoticed by participants but serve to create doubt about the reliability of the narrative. The turning point of the dramaturgical arc occurs as participants encounter live performers and experience self-reflective moments that break the fourth wall, bringing together performance and reality. These encounters disrupt the documentary narrative, forcing participants to confront the constructed nature of the experience and their role within it. The narrative voice shifts, becoming more introspective and directly engaging with participants, posing personal questions and prompting them to consider their own experiences of synchronicity and the passage of time.

In the final stages of the piece, the documentary premise is fully deconstructed, revealing the participant's own involvement in a grand experiment on synchronicity. This revelation reframes the entire experience, shifting the focus from an external exploration of Simul's research to an internal reflection on the participant's journey and the nature of their participation. The voice, once a guide, now becomes a mirror, reflecting the participant's own thoughts and reactions back to them.

The dramaturgical arc concludes with a coda that returns to the documentary style, offering a retrospective on the events of the piece and Simul Entertainment's legacy. However, this return is not a simple closure but a recontextualization of the entire experience, inviting participants to reconsider what they have witnessed and their understanding of synchronicity, narrative, and their own agency