4.4.2 Storytelling

SPACE AS A SCORE:
CORPORATE UNCONSCIOUS AND THE VIDEOWALK FORMAT

3. Theoretical framework 3.1 Videowalk: Exploring the Format
3.1.1. Walking as a type of art.3.1.2 Audiowalks
3.1.3 The emergence of Videowalk
3.1.4 Choosing the format3.2 Site-Specific Art and Spatial Narratives
3.3 Engaging Audiences in a Constructed Reality
3.3.1 Illusion and Engagement: The Rubber Hand Effect in Theater
3.3.2 We should invent reality before filming it
3.3.3 Simul Entertainment GmbH3.4 Meta-Score

4. Creative process 4.1 Concept Development
4.1.1 Synchronicity and simultaneity.
4.1.2 Corporate Language as a Narrative Tool4.2 Space research
4.3 Development of visual, auditory and performative identity
4.3.1 Corporate Identity
4.3.2 Art Direction and Stage Design
4.3.3 Performativity
4.3.4 Costumes
4.3.5 Music composition
4.3.6 Cinematography4.4 Dramaturgy and Script Development
4.4.1 Narrative Layers
4.4.2 Storytelling
4.4.3 Dramaturgical arc
4.4.4 Space Score and Timing4.5 Videowalk Production phases
4.5.1 Creation of Fake Historical Footage
4.5.2 Videowalk Filming
4.5.3 3D Modeling and Scanning of the Space
4.5.4 VFX Development and 3D Animated Scenes
4.5.5 Documentary Development4.6 Performance and Participation4.6.1 Installations & self-reflective moments
4.6.2 Leveled performances
4.6.3 Fake participants and recursive participation
4.6.4 Easter eggs4.7 Multimedia Techniques
4.7.1 LiDAR Scanning and As-build modeling
4.7.2 On-site shading and texturing
4.7.3 Character and animations
4.7.4 Camera tracking and VFX compositing
4.7.5 Virtual production and "inverse virtual production"
4.7.6 Video Game development
4.7.7 Spatial audio
4.7.8 AI text models
4.7.9 iOS playback app

5. Conclusion

6. Acknowledgments

7. References

In order to create an interplay between the historical and the present, we decided to use two very distinct narrator voices.

The first voice, echoing from the depths of Simul's archival found footage, carries with it the weight of history and the echoes of past experiments. This voice, designed to mimic the tonal quality and style of recordings from the era of the 90s, provides authenticity and depth to the narrative. It offers participants glimpses into the secretive and experimental world of Simul Entertainment GmbH, as if uncovering a long-lost object of scientific inquiry. This archival voice grounds the narrative in a specific historical context and impregnates it with a sense of mystery and discovery.

Contrasting with the archival narrator, there is a contemporary voice, in the style of a BBC documentary narration. This voice serves as the participant's guide through the experience, offering insights, reflections, and a critical lens. The choice of a documentary-style voice lends the narrative an air of credibility and seriousness, framing the participant's journey as an exploration of significant thematic concerns. This narrator's perspective bridges the historical with the immediate, connecting the dots between Simul's past experiments and the participant's present experience.