CORPORATE UNCONSCIOUS AND THE VIDEOWALK FORMAT
1.1 Background and Context
1.2 Research Question
1.3 Objectives and Scope
1.4 Structure of the Thesis
2. Corporate Unconscious 2.1 Credits
2.2 Description
2.3 Video Documentation
2.4 Synopsis
2.5 Full Text
3. Theoretical framework 3.1 Videowalk: Exploring the Format
3.1.1. Walking as a type of art.3.1.2 Audiowalks
3.1.3 The emergence of Videowalk
3.1.4 Choosing the format3.2 Site-Specific Art and Spatial Narratives
3.3 Engaging Audiences in a Constructed Reality
3.3.1 Illusion and Engagement: The Rubber Hand Effect in Theater
3.3.2 We should invent reality before filming it
3.3.3 Simul Entertainment GmbH3.4 Meta-Score
4. Creative process 4.1 Concept Development
4.1.1 Synchronicity and simultaneity.
4.1.2 Corporate Language as a Narrative Tool4.2 Space research
4.3 Development of visual, auditory and performative identity
4.3.1 Corporate Identity
4.3.2 Art Direction and Stage Design
4.3.3 Performativity
4.3.4 Costumes
4.3.5 Music composition
4.3.6 Cinematography4.4 Dramaturgy and Script Development
4.4.1 Narrative Layers
4.4.2 Storytelling
4.4.3 Dramaturgical arc
4.4.4 Space Score and Timing4.5 Videowalk Production phases
4.5.1 Creation of Fake Historical Footage
4.5.2 Videowalk Filming
4.5.3 3D Modeling and Scanning of the Space
4.5.4 VFX Development and 3D Animated Scenes
4.5.5 Documentary Development4.6 Performance and Participation4.6.1 Installations & self-reflective moments
4.6.2 Leveled performances
4.6.3 Fake participants and recursive participation
4.6.4 Easter eggs4.7 Multimedia Techniques
4.7.1 LiDAR Scanning and As-build modeling
4.7.2 On-site shading and texturing
4.7.3 Character and animations
4.7.4 Camera tracking and VFX compositing
4.7.5 Virtual production and "inverse virtual production"
4.7.6 Video Game development
4.7.7 Spatial audio
4.7.8 AI text models
4.7.9 iOS playback app
5. Conclusion
6. Acknowledgments
7. References
2.1 Credits
Artistic Direction: Diego Muhr
Dramaturgy: Robin Plenio
Music: Lucas Schlotfeld
Audio design: Diego Muhr
Audio postproduction, spatial audio: Carmen Kleykens Vidal
Costume design: Hannah Trusch
As-built 3D Modeling: Nicolas Tracio Fuentes Wilson
Unreal development, 3D Modelling: Diego Muhr
Unreal advice: Leonhard Onken-Menke
Video production: Diego Muhr, Robin Plenio
Production Manager: Irini Aravidou
Technical direction: Victor Gutiérrez Cuiza
Technical assistance: Lucas Xerxes
Documentation: Öncu Gültekin, Marianne Harlé, Tam Thi Pham, Webcast HfMT
Voice acting: Todd Harrop, Richard Daleki, Perry Fyferwerkies
Performance: João Carlos Pinto, Dorothea Koch, Nathaniel Ouzana,
Alicia Reyes, Fiona Xue Ju, Irini Aravidou, Nicolás Tracio Fuentes
Project part of the WEPRODUCE residency, at the LICHTHOF Theater.
With the kind support of Goran Lazarevic, the HOOU-HfMT team and Forum HfMT.